Click is an inclusive application designed for a wide range of users, including photographers, citizen journalists, reporters, sports enthusiasts, celebrities, influencers, educators, instructors, and content creators. Its primary purpose is to enable users to easily capture and share their photos and videos. The app simplifies the process into three straightforward steps: capturing media with a click, authenticating the content through a swipe using ContentSign, and then sharing it with others for viewing and crediting. This user-friendly approach aims to make digital content creation and verification accessible to everyone.
One of the core features of Click is its ability to confirm the authenticity of shared media. It verifies that content was created at a specific location, time, and using a particular device and camera. The app employs ContentSign technology to ensure the integrity of media data from the moment of capture by recording it on the blockchain. This cryptographic proof is publicly stored and makes it possible for others to verify the authenticity of content without needing any special software. Additionally, all signed media can be embedded seamlessly on websites or blogs, fostering a culture of trust and transparency in digital media sharing.
From a technical standpoint, Click harnesses blockchain technology to generate a unique cryptographic signature for each piece of media. The blockchain's immutable nature guarantees that once the content and its credentials are recorded, they cannot be altered or tampered with, providing a highly secure way to manage digital media. When content is signed and recorded on the blockchain, a transparent and verifiable public record is created. This means that anyone can verify the authenticity of signed content via Click’s web platform or mobile app, establishing a trusted environment for digital media exchange.
Furthermore, Click collaborates with notable organizations like the Coalition for Content Provenance and Authenticity (C2PA), Adobe's Content Authenticity Initiative (CAI), and Project Origin led by Microsoft and BBC. These partnerships aim to combat misinformation and provide systems for verifying the source, history, and provenance of digital media. Users can access detailed terms and conditions and privacy policies through the app's official website, ensuring transparency and clarity about the use of their data and rights. Overall, Click presents a comprehensive solution to promote authenticity, trust, and integrity in digital content sharing.