This game offers a unique blend of business simulation and life management where players can experience the dynamics of running a business while also living a simulated personal life. Players can get married, have children, and build a more robust family, which in turn can assist with business activities such as working and earning money. The growth of the family and their involvement in business endeavors are designed to help players advance toward becoming a trading tycoon, emphasizing the importance of family support in the game’s economy.
The primary objective of the game is to amass wealth, become the most successful businessman across multiple cities, and establish a strong family legacy that can be passed down through generations. Players are encouraged to expand their influence and build their wealth by engaging in various trading activities, managing resources, and strengthening their family ties—all contributing to their ultimate goal of domination in the trading world.
The game features a comprehensive simulation of economic systems across 80 cities, with nearly 100 different goods to trade. The market fluctuates, simulating real-world commodity price changes that require strategic buying and selling at optimal times to maximize profits. Additionally, players can upgrade and strengthen their caravan to hold more goods, increasing their trading capacity and potential income. Improving personal and family skills through traits like eloquence, management, and charm helps to enhance trade efficiency and success.
Beyond trading, players can utilize special props to boost transaction quantities and reduce costs, much like acquiring temporary advantages. The game also incorporates life events involving family members such as aging, sickness, and death, each with unique appearance and talent systems, allowing players to train and develop their heirs. Setting up businesses in different cities can generate passive income and fame, with options to invest and upgrade for higher returns. Completing various trade tasks and analyzing growth data help players reflect on their journey and achievements as they progress toward becoming a true trade magnate. The game aims to deliver an engaging experience that combines economic strategy and life simulation, offering entertainment and happiness to players.