This application provides a platform for LEGO enthusiasts to showcase their creativity by sharing their LEGO building moments and adventures. Users can upload photos of their LEGO sets or create new digital LEGO artworks directly within the app. To make their creations more vibrant and personalized, they can decorate them using a variety of colorful LEGO stickers and doodles. Additionally, users have the opportunity to make their posts popular by adding their own hashtags, which helps in gaining more visibility within the community.
As a part of the official LEGO community, the app offers a safe and kid-friendly social media feed filled with inspiring content. Users can explore numerous posts from other LEGO fans, including images and videos of their latest creations and favorite LEGO characters. The platform also enables users to add friends, view their friends' projects, and support each other by commenting on posts. To make discovering new content easier, users can search for specific hashtags related to their interests, fostering a sense of community and shared passion.
The app features a variety of LEGO-themed mini-games such as Lil Wing and Lil Worm, which users can select and play. These games are designed to be enjoyable and engaging, with options to save favorite games for later access. Alongside gaming, users can watch entertaining and inspiring LEGO videos in a dedicated video feed. These videos serve to spark new ideas for building and provide storytelling content based on different LEGO themes, enriching the user experience beyond just building.
Personalization is a key aspect of the app, allowing users to craft a unique profile that reflects their personality. They can create a custom LEGO avatar, choose trendy clothes and accessories, and set a personalized nickname. All their creations and activities are displayed on their profile, creating a digital gallery of their work. For a more comprehensive experience, users can sign up for the free LEGO Insiders Club, which unlocks full access to all LEGO Play content. The app ensures a safe environment for children by requiring verified parental consent for certain features and moderating all user-generated content to maintain a secure space for kids to explore, connect, and share their love for LEGO.