The application primarily offers fans the ability to watch high-definition videos of their favorite K-pop idols, including music shows, variety shows, music videos, and original content from Mubeat. Users can view videos from the debut years up to the present, organized by artists and albums, covering popular groups like BTS, BLACKPINK, TWICE, and many others. The platform provides notifications to keep fans updated on the latest content from their favorite artists, creating a personalized hub or "Artist Channel" for each performer. All content is available for free, making it accessible to a global audience of K-pop enthusiasts.
A significant feature of the app is its voting system which allows fans worldwide to participate in various polls and competitions. Users can vote for their favorite artists in programs such as Show! Music Core and join exclusive Mubeat Voting contests to win benefits. Additionally, the app provides a unique "I.Q Voting" feature where fans can vote to have Q&A sessions with their favorite artists, fostering closer interaction between idols and fans. These voting options empower fans to actively support their biases and influence their success in music programs and special events.
The application also includes features to help fans celebrate and promote their favorite artists' anniversaries and milestones. Fans can utilize Mubeat Fandom Ads, such as subway ads and reward-based video ads, to commemorate birthdays, debut anniversaries, and comebacks. This offers fans a fun and meaningful way to support their biases in public and digital spaces, strengthening their bond through collective celebration. Moreover, the platform emphasizes community engagement, allowing fans to share their love for artists and connect with others around the world through a dedicated artist community.
Furthermore, fans are encouraged to support their artists by streaming videos and helping them top various charts like the Mubeat Chart and Gaon Social Chart. Additional features include subtitles, landscape mode, video download options, mini-player, and social interaction through display notices and walls. For premium users, Mubeat+ provides an ad-free experience, unlimited downloads, and TV connection capabilities via Chromecast. The app operates with necessary permissions—including device information and notifications—and offers customer support in Seoul. Subscription services are available via iTunes, with clear policies on renewal, pricing, and management, ensuring users have comprehensive control over their experience and privacy.