The application allows users to connect their Instagram accounts to analyze various statistics related to their followers and interactions. By doing this, users can identify those who do not follow them back while they follow them, referred to as non-followers. Additionally, it also highlights fans—people who follow the user but whom the user does not follow back. The app provides an overview of any changes to the user’s following list, including both new and lost followers, as well as those whom they have recently started or stopped following.
For users who choose to link their Facebook accounts, the app offers a different set of tracking capabilities. It keeps tabs on changes in a user's friends list, including those who have been added or removed. Moreover, it monitors the active status of friends' profiles, noting any deactivations or reactivations, along with a list of all profiles that are deactivated at the time of synchronization. Furthermore, similar to Instagram, it identifies the most active friends based on their interactions with posts, comments, and likes within the platform.
The application is free to download and use, which makes it accessible to a wide range of users. To sustain its free offering, the app incorporates advertisements. This model allows users to access the features without a subscription or one-time fee, making it an appealing option for those looking to manage their social media presence without financial commitment. Although ads may be present, the core functionalities remain intact, providing valuable insights to the user.
Users are also encouraged to review the app's privacy policy, which can be found on the application's website. This policy outlines how user data is managed and protected, providing transparency that is crucial for user trust, especially given the sensitive nature of social media data. This makes the app not only a tool for analyzing social media interactions but also a responsible option for users mindful of their online privacy.