The application is a celebrated social tool that aims to provide users with a nostalgic experience through their memories. It has garnered significant recognition, having won the Webby Awards for Best Social App in 2017, as well as the People's Voice award for the same category. The app has been featured in major media outlets such as The New York Times and Time Magazine, highlighting its widespread appeal and innovative approach to memory recollection.
Every time users open the app, they can dive into their past memories, as the app allows them to view significant events that happened on the same day in previous years. Users can easily browse through their old photos, videos, and social media posts from as recent as a year ago to decades back, making it a perfect way to relive cherished moments, such as vacations and special occasions like weddings.
The app enables seamless connectivity with various platforms. Users can access photos and videos taken on their devices, as well as explore their social media history by linking their accounts on Facebook, Instagram, and others. Furthermore, it allows for the integration of cloud storage services like Google Photos and Dropbox, which means users can have a comprehensive overview of their stored videos and images. By linking to services like Swarm, users can revisit check-ins from their past.
One of the standout features of the app is its ability to help users manage their memories by focusing on the highlights while conveniently discarding the less favorable ones. Users can hide specific memories so they won't be reminded of sad moments in the future and can delete unwanted posts directly from their original platforms. The app also offers a fun feature called Then & Now, which encourages users to compare photos from different times, showcasing growth and changes in themselves or their pets.
As part of its daily engagement, the app sends users a unique set of memories every day, lasting only 24 hours, creating a sense of urgency that encourages regular use. Users can set alerts for these daily memories and track their engagement streaks, with rewards for consistent check-ins. The app also includes whimsical elements, such as a dinosaur mascot named Abe who shares quirky historical news that connects past events to the present. Lastly, the application features a segment called RetroVideo, where users can enjoy nostalgic clips from pop culture, helping them reminisce and share these memories with friends in a fun way.