The application focuses on a psychology-based approach that emphasizes evidence-backed methods, including cognitive behavioral therapy (CBT), to assist users in achieving their health and wellness goals. It aims to promote mindfulness, facilitate weight loss, and help individuals build sustainable habits that can be maintained over a lifetime. The program is designed to create lasting behavioral changes by integrating scientifically validated principles into daily routines.
Leveraging innovative technology, the platform continuously updates and refines its tools to provide users—referred to as Noomers—with access to the most effective healthcare, nutrition, and coaching resources available. These tools are tailored to fit each individual's lifestyle, ensuring a personalized experience. The platform's tech-forward approach enhances user engagement and supports ongoing progress in their health journeys.
In addition to digital tools, Noomers can choose to be matched with a large network of trained fitness and nutrition coaches. These human coaches offer personalized guidance, support, and accountability throughout weight management and mindfulness practices. The coaching component adds a human touch to the digital experience, helping users stay motivated and focused on their goals.
The application includes features such as customized tips, weekly insights from coaches, and feedback on food choices to facilitate healthy habits and weight loss. It offers daily lessons, a robust AI-powered food database with over a million barcodes, and comprehensive health tracking tools like weight, water intake, calorie counting, and step monitoring. Additional features like Noom Move provide access to on-demand fitness, meditation, and stretching classes, along with a wide array of low-calorie recipes. Overall, the platform aims to support users in managing their mood, reducing stress, and fostering emotional awareness, enabling them to lead healthier, happier lives.