Peanut is a dedicated app that serves as a platform for women, specifically designed to foster connections from the stages of fertility through to menopause. The application has garnered a significant following, with over 5 million mothers joining the network to connect and support one another. It addresses a range of experiences, including the challenges of pregnancy, the feelings of loneliness some mothers face, and the symptoms associated with menopause. By facilitating these connections, Peanut helps users find a supportive community of individuals who are experiencing similar life phases.
The app allows users to easily find friends who understand their journey. Through a simple swiping mechanism, mothers can meet local women at various stages of motherhood, from those who are pregnant to those navigating post-menopausal life. Once a match is made, users can communicate through chat or video calls, discussing a variety of topics such as pregnancy tips, baby care, or simple mom hacks. Additionally, Peanut offers support groups that cater to specific needs, from pregnancy health to caring for toddlers, fostering deeper connections and shared experiences.
Peanut also features a unique initiative called Bump Buddies, which allows users to track pregnancy milestones alongside friends who are due around the same time. This feature enhances the sense of community and accountability throughout the pregnancy journey. Moreover, the application encourages users to ask questions about a range of topics, from baby names to dealing with parenting challenges, ensuring that everyone can share and receive advice when it's needed the most.
Safety is a priority within the Peanut community, with various measures in place to promote a secure environment. All profiles go through a selfie verification process to help ensure that users are authentic, which is crucial in building trust within the app. There is a strict no-tolerance policy towards abusive behavior, and features such as sensitive content filters are included to protect users from potentially triggering topics. The app also allows for a customized feed, so users can focus on specific areas such as pregnancy or baby care, making the experience more tailored to individual needs.
Peanut has received significant recognition in the media and tech industry, being acknowledged as one of the Most Innovative Companies by Fast Company in 2023 and one of TIME100’s Most Influential Companies in 2022. Additionally, it was honored as Apple's Trend of the Year in 2021. Various publications have praised the app for its innovative approach to connecting mothers and providing a welcoming community. While Peanut is free to download, users have the option to enhance their experience with a Peanut Plus subscription for expedited friend-finding capabilities, with pricing details transparently available within the app.